Applied Empathy Av Michael Ventura

<p><b>I believe that empathy has been the most underrated characteristic of the biggest winners in society. </b><b>Everybody should read this book</b>. -- Gary Vaynerchuk<br>__________<br><b><br>Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares how empathy</b><b> - the ability to see the world through someone else''s eyes - could be what your business needs to innovate, connect, and grow.</b><br><br>Having built his career working with iconic brands and institutions such as Google and Nike, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.<br><br>Empathy is not about being nice. It''s not about pity or sympathy either. It''s about understanding - your consumers, your colleagues, and yourself - and it''s a direct path to powerful leadership. As such, <i>Applied Empathy</i> presents real strategies on how to make lasting connections and evolve your business internally as well as externally.<br><br>This ground-breaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today''s ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them.</p>