Arts Management

Arts management is no longer a resting place for enthusiastic amateurs or artists with insufficient talent to make the big time. Rather, it is increasingly being recognised as a profession with a set of skills which need to be learnt.<br><br><i>Arts Management</i> is a comprehensive handbook for arts administrators working in all art forms and in organisations ranging from small community co-operatives to large national flagships. With extensive Australian case studies, it covers cultural policy, fundraising, legal issues, marketing and public relations, managing people and money and event management.<br><br><i>Arts Management</i> is an essential reference for practising arts administrators and students.