Citizen Coke Av Bartow J. (Ohio State University) Elmore
By examining the real thing ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world o......
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By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Topplisten: Ww Norton & Co Bøker
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| Produktnavn | Citizen Coke av Bartow J. (Ohio State University) Elmore |
| Merke | Ww Norton & Co |
| book typ | Økonomi og ledelse |
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