Brand Fusion Av Terry Smith, Tom Williams

<p><strong>Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest<br>Finalist in the</strong> <strong>Marketing - Branding</strong> <strong>category of the Goody Business Book Awards 2023</strong> </p> <p><em>Brand Fusion: Purpose-driven brand strategy</em> presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. </p> <p>It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. <em>Brand Fusion: Purpose-driven brand strategy</em> is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.</p>