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Hacking the Human Mind

All marketers aim to learn from the best in their sector. But thats easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success? Those with the backing of behavioral science are the best place to start we can predict what will work because theres......

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BEHAVIORAL SCIENCE LESSONS FROM THE BEST All marketers aim to learn from the best. But how do you identify the tactics responsible for a company¿s success? A stab in the dark? Here¿s where behavioral science can help ¿ because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Get a Behavioral Superboost Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners? In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing. ________________________________ WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE

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Produktnavn	Hacking the Human Mind
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Akkurat nå er 199,- den billigste prisen for Hacking the Human Mind blant 1 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.

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