My Life in Advertising and Scientific Advertising

Two landmark works in one by Claude C. Hopkins, the inventor of test marketing and coupon sampling. Gain a lifetime of advertising experience and discover fixed principles that still prevail today....

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My Life in Advertising and Scientific Advertising. Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you"ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. Forfattere: Claude Hopkins Utgave: ukjent Språk: Engelsk Sidetall: 336 ISBN: 9780844231013 Vekt: 499 g Forla Innbindin Heftet Utgitt: 1966 Veil. pris: 0 kr Kategori: Biografier

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