Introducing Fashion Theory Av Andrew (University Of Hawaii Manoa Usa) Reilly

How does a style become a fashion? Why do trends spread and decline? <i>Introducing Fashion Theory</i> explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.This second edition, re-titled from <i>Key Concepts for the Fashion Industry</i>, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple¿s post-postmodernist iWatch to Savage X Fenty¿s body image message on diversity- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform