Introducing Fashion Theory Av Andrew (University Of Hawaii Manoa Usa) Reilly

<p>How does a style become a fashion? Why do trends spread and decline? <i>Introducing Fashion Theory</i> explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.<br><br>This second edition, re-titled from <i>Key Concepts for the Fashion Industry</i>, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. <br><br>- Illustrated examples, from Apple’s post-postmodernist iWatch to Savage X Fenty’s body image message on diversity<br><br><br>- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption<br><br><br>- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform</p>