Starting a Business: A Guide for Scientists
This book explains proven and effective ways to spin off scientific research into a feasible business offer that meets market demand. This is a timely publication as the world looks to scientists and science industry to find the cure for COVID-19....
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Scientists are solvers. Even though as a scientist you may have excelled in academia and your research, things are different when it comes to applying your knowledge and technology to business. This book explains proven and effective ways to spin off scientific research into a feasible business offer that meets market demand.Moreover, it will also provide step by step guidance about how to assess the market size, aid in decisions such as marketing strategies, human resources, operations, business planning and funding. This is a timely publication as the world looks to scientists and science industry to find the cure for COVID-19.
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