The Education of a Design Writer

<B>From prolific design writers and educators at the SVA/NYC, Steven Heller and Molly Heintz, a compelling collection of essays and interviews for anyone interested in critiquing, explaining, or interpreting design </B><BR>  <BR> Writing is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as an understanding of color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object––from the simplest business card or product packaging to the grandest monument––must be to see and to use.  <BR>  <BR> This book is for the student or the expert, the novice or the professional, who seeks to communicate. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalizing world of possibilities for any design writer. The collected essays include a range of styles and disciplines, from journalism, scholarship, criticism, and business. Contributors include: <ul><li> Sarah Boxer </li><li> Akiko Busch </li><li> Liz Danzico </li><li> Jarrett Fuller </li><li> Colette Gaiter </li><li> Karrie Jacobs </li><li> Mark Kingsley </li><li> Julie Lasky </li><li> Warren Lehrer </li><li> Rob Walker </li><li> Michele Y. Washington </li><li> and many more! </li></ul> Explaining design means writing intelligibly and creatively. This book covers it all, for and through those who practice, chronicle, critique, and observe graphic, product, industrial, and architectural design.<BR>