Goffin Keith Innovative Growth

Business-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses. Learn how to make innovation happen. Most innovation books target start-ups or large corporates. The unique challenges of mid-sized businesses (MSBs) and strategic business units (SBUs)-the growth engine in most economies-are ignored. This authoritative, no-nonsense book will guide your business in its innovation journey from Point 'A' where it currently is, to Point 'B', the performance you want. It cuts through the clutter of innovation tools, to focus on the essential capabilities 'C' that drive growth. The book includes: * Clear phases and checklists for management actions, * Key tools with detailed guidance for practical use, * Managing stakeholder mindsets throughout the journey, and * 24 international case studies.