How Brands Grow 2 Revised Edition Av Jenni (Research Professor And Associate Director Research Professor And Associate Director Ehrenberg Bass Institu

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business M......

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Produktinformasjon

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''.

Topplisten: Oxford University Press Australia Økonomi og ledelse

How Brands Grow 2 Revised Edition Av Jenni (Research Professor And Associate Director Research Professor And Associate Director Ehrenberg Bass Institu

408,-

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Spesifikasjon

Spesifikasjoner

Språk	Engelsk
Sjanger	Businesslitteratur, Økonomi og jus
Format	Innbundet

Generelt

Sett	Nei
Typ	Papirbøker

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